We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process.
When there are a lot of options available or if your customers typically have a lot of questions around a product, this product type could be a good candidate for a buyer’s guide — which can answer commonly asked questions and offer product recommendations.
They’re just as beneficial for the companies that make them:
-increasing your organic search rankings, and
-aiding in conversions.
We’ve helped one client in the home improvement industry create and promote several guides. One of the guides alone has led to over $100,000 worth in sales.