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Your goals determine your content strategy. And, we’ve learned over the years that all content marketing goals more or less can be boiled down to variations of the same two things: Goal 1: More traffic (i.e. traffic volume) Goal 2: More conversions (i.e. traffic quality) Here's how we approached building a unique content strategy for a pre-launched SaaS app, a B2B SaaS app, a venture-backed platform, and an agency. And we share the results of our efforts.

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    Paige Gerber

    over 1 year ago #

    "Top of the Funnel stories get shared because they’re about people, not about products." -- Love that!

    As marketers, we should be thinking of the questions our customers and prospects will have as they move through each stage of the sales funnel - and answer those with our content.

    Thanks for sharing!

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      Benji Hyam

      over 1 year ago #

      Definitely! With top of funnel, it can also be topics that are interesting to the target audience. It doesn't necessarily need to be questions.

      Glad it was helpful.

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    Andrew Nicoletta

    over 1 year ago #

    The transparency and lessons in the article are inspiring! The funnel thinking when it comes to content was new to me but seeing it implemented...there's no going back!

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