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A growth case study from a 'little known' company from Argentina, who grew their user base from 150K to 2 million in 170 countries around the world in ~5 months – without buying ads.
One of my favorite quotes is from Jared Fliesler and it goes something like this:
"Wow, you grew by X% without any paid channels?! Imagine if you DID do paid acquisition. You'd probably grow even faster."
You are right @rsobers ! We are also doing some PPC campaigns, but unluckily, we couldn't find the way to grow as quick as other unpaid channels yet.. but still trying ;)
Great story! Marketers rarely think about buying customers through an acquisition - but it can be very effective. I did it in my first startup (someone's hobby project) and actually got a great person for my team as well.
Totally agree Sean. It's a strategy that's as old as they come, but rarely occurs for startups, who typically only self-identify as acquisition targets rather than acquirers.
Thanks Sean! what you mention it's also really important... adding new talent to the company, with new ideas, and lot of experience, is always a great way to motivate and grow your team skills.
Very interesting approach using acquisition for a different type of growth. Good to see a fellow Argentine entrepreneur and growth hacker as well @Lucasemma!
It's fantastic to hear, that some company from LatAm actually are successful. Congratulation guys. Great example @Lucasemma
Thanks @ondrejkubala !
This is a fantastic article. It's definitely given me something to mull over beyond the traditional partnership model (why partner up when you can gobble up the company in its entirety, right?)
One big question mark that came up though was this:
"We polled Postcron users to understand their willingness to buy a SocialTools subscription, and learned that 83% had the exact need that SocialTools solved."
This seemed like a huge risk, and obviously I don't know the whole backstory, but would it not make more sense to do this BEFORE the acquisition? Same with understanding the Postcron community.
Either way, super story and lot's of great ideas.
This is such a great example of a strategic acquisition! I love it!
It’s actually a great and helpful piece of info.
I’m happy that you shared this helpful information with us.
I feel like this is really misleading. The title states its without paid acquisition, but that is exactly what they did to grow their market. They used one product to advertise the other and together they are greater than the sum of both.
We specifically meant "paid acquisition" in its generally understood sense of acquiring users through advertising -- thanks for pointing that out, and good to clarify.
Obviously there's no such thing as free traffic or free users -- you always either pay, either through ads, with time, or (as in this case) through strategic partnership/acquisition and proactive community engagement.
I agree, Case. In a perfect world this would work for a lot of startups. I know an entrepreneur considering this route right now, in fact. I'd love to hear how the post-acquisition process and day-to-day worked, maybe learn more about working through the transition?
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