We crave visual forms of content. There’s science behind this claim. Neurons devoted to visual processing make up about 30% of the human brain cortex, compared to 8% for touch and 3% for hearing.
This natural predisposition shapes us as consumers. We tend to judge products based on whether we visually like them or not. And while it’s quite easy to cater to individual preferences and tastes when shopping, sometimes you just fall for a perfect table that you saw in a coffee shop. You think about it during the day and can’t sleep at night wishing you knew where to buy it. This is where visual search comes in – a technology that meets human nature.
The visual search industry has developed significantly over the past decade, integrating technology with neuroscientific knowledge. In this article, we will analyze recent progress made by the industry’s top players and discuss what marketers can do at the moment to make the most out of visual search.