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Typeform’s Susan Bennett article attracted 100k+ views and 2k+ backlinks—with zero promotion. The kicker? They barely promoted the piece. They certainly didn’t beg for links, likes, or shares. Instead, they focused on making content so creative, so useful—it marketed itself. One year later, it’s still generating traffic, shares, and backlinks for the site. Here's the full story

  • DK

    Devesh Khanal

    over 1 year ago #

    If every other company started doing pieces as good (or even 25% as good) as that Typeform Siri piece and reduced their publishing schedule to 1 piece a month instead of 4 pieces a week, I'd be so happy I'd throw a party.

    • AN

      Andrew Nicoletta

      over 1 year ago #

      Over the last few years, I've overheard several companies that were publishing ZERO articles a month commenting on how they "need to be publishing at least eight a month, but probably 12". One good article will drive more traffic than 12 bad ones. It may be as much work, if not more, but beyond the results that will speak for themselves, it's work they can be proud of.

  • PK

    pardeep kullar

    over 1 year ago #

    I like the idea of focusing on producing great content. It's slightly difficult to compare to Typeform though.

    They don't need to beg for links because, as the article says, they put it up on their website and sent it out to their email subscribers.

    I don't know how many subscribers / users they have but I heard surveymonkey had 25 million at one point and typeform is as big or bigger.

    I think great content should be promoted greatly :)

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