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In November 2009, Tom Stewart went on a surfing trip in Australia and bought a pair of vintage sunglasses.

Little did he know that, two and a half years later, those sunglasses and his love for the outdoors would inspire him to launch a business selling affordable luxury sunglasses with his friend Michael Charley.

In July 2012, the two friends launched their new company, Sunski, on Kickstarter, with an initial funding goal of $9,800. They reached that goal in two days, and when the campaign ended, they had brought in $157,000—giving Sunski the third-largest fundraising for fashion products at the time.

What started out as an idea to revive sunglasses with a vintage design is now a two million dollar brand that’s redefined quality sunglasses for outdoor enthusiasts.

But how are they doing it?

We recently spent a month reverse-engineering Sunski’s marketing strategy. And today, we’ll share 9 of Sunski’s best marketing strategies you can use to get more customers and encourage repeat purchases.

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