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Includes 55 slides with screenshots and detailed annotations.
BTW someone in the Designer News thread for this slide deck had a great idea for the "follow 10 random blogs" problem - check their cookies for other Tumblr blogs they've visited and use those to build the list around.
Thought that was super duper smart and a good "growth hack" in its own right!
This tip is great!
wow very cool! if you are involved with a startup and researching ways to simplify your onboarding process then you should definitely read this. It gives a step by step analysis of how Tumblr onboards new members.
The whole site has tons of onboarding examples. Samuel, the guy who builds it contributes regularly here.
Great source of inspiration for how to educate new users and get them to understand the product.
One of my favorite quotes about onboarding is from Josh Elman. He says, to paraphrase, that you'll never have as much of the user's attention as you do the very first time they use your product. So make the best use of that once-in-user-lifetime opportunity to really explain what you want the user to understand. Don't waste the opportunity that you have. When everyone talks about limited attention, in the moment where you have the most, make the most of it.
Thanks for the kind words, gents!
@Morgan Where did you find that Josh Elman quote? That's an awesome perspective.
Hey Samuel, start watching this talk at about the 12 min mark, he gets to it w/the slides at 13:08.
I just finished watching the whole thing. Super awesome - thanks for sharing!
I just fricken love that site. Can lose HOURS on there.
It made me super happy to read this. Thanks for saying so!
Great onboarding process. One of the helpful things about this onboarding process is because tumblr is already huge (and therefore it makes it easier to push the "following" of other blogs real hard at the beginning, just like Twitter does). I think it's important to note how onboarding processes should change over time, because every situation is different. From new site to tumblr-like scale, though there are some great best practices here.
What would be some recommend adapting for a smaller site that might have a similar offering?
Do you know how Tumblr did it before they had millions of blogs?
I'm not sure what Tumblr did at the beginning, but I know Twitter (which now has a more lengthy onboarding process to follow users in different categories) has recommended users at the beginning. There was a list of people and some early members got a huge following early on because they were on the recommended users list.
Dropbox started out offering extra storage if you referred people via email or social media. Hotmail had a signature at the bottom of emails encouraging people to sign up. Those are more about referrals than onboarding, but some people use referrals as part of the onboarding process.
The idea of onboarding is to get people engaged so the product is useful and has content on Day 1. You need to find out which feature is most interesting in your site/app, and tailor the onboarding process to that. If you don't have a feed that has content, than following users in the onboarding process might not be the tactic of choice.
"The idea of onboarding is to get people engaged so the product is useful and has content on Day 1"
Well you have to get people first to sign up and use the platform for a social media site to have content...Unless you create fake profiles like most of these dating services did when they launched.
Great Share. Thanks!
Great share - there are some other good examples on the site too. Well worth exploring for inspiration.
Thank you Samuel. This stuff is gold.
You're welcome, Jason!
I like how the biggest friction points 1. uploading / finding a suitable photo and 2. downloading the app are only requested AFTER you have experienced the value of following blog content. This is the biggest takeaway.
Awesome share. Will follow the site for more breakdowns! This is a treasure chest, thank you! :)
Thanks for saying so, Christina!
That site is fantastic. Would love to see something that's mobile focused.
UX Archive (http://uxarchive.com/tasks/onboarding) has a nice collection of mobile onboarding screenshots, granted they don't come with the comments like these breakdowns.
Yep, what he said. I'm a total dummy for not doing mobile teardowns, but I personally am just more interested in doing desktop ones. UXArchvie.com is the best alternative for sure.
Awesome step by step analysis. THK!
Amazing site. Thanks for sharing. Planning to benchmark our on-boarding process with some of the captured examples at the earliest opportunity for www.edocr.com
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