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Ole Dallerup, VP of Engineering from Trustpilot, shares how he's pulling together data from SendGrid, Salesforce, SendGrid, and his website to build better customer experiences. Ole discusses: - Why Salesforce, Zendesk, and SendGrid reporting tools are good, but unfortunately isolated - How tying CRM and email data with product data is the only way to conduct useful, investigative analysis - Top use cases for having his product, sales, support, and email data all in one place - Trustpilot’s philosophy on building vs. buying software services

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