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Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count.

There’s no one-size-fits-all approach to ad writing, but there are some best practices that can help make us more successful if we follow them.

Read our latest post for what you can keep in mind while writing ad copy (and landing pages) for Google Ads.

  • SD

    Stefan Debois

    2 months ago #

    Great points! What do you think about addressing your target group in the Ad?
    For example 'Assessment software for HR and Marketing', to avoid that there are clicks from teachers or students - who are not are target audience

    • AL

      Ashley Luk

      2 months ago #

      Thanks for the read Stefan! I think addressing the target group in the ad copy is a great way to create specific ads that will further entice your desired customers and filter out any unwanted ones in your audience. However, it's important to also make sure the copy still aligns with keyword phrases that you know your user's might be searching.

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