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When we talk about ad campaigns, we often talk about CPCs, CPMs, ROAS and a host of other acronyms in an effort to understand what success looks like.

But, success ultimately starts with the ad creative, of which copy plays a critical role.

In our most recent report, we dug in with a few dozen marketers to talk about copywriting, and more specifically, the things they've seen work within their companies for writing Facebook ad copy that converts.

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