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The challenge is that information alone isn’t enough to convince or teach. The way you deliver information matters.

We look at the psychology of concreteness and look at some, errr, concrete examples of using concreteness in your emails to get your readers to actually act.

  • ES

    Edward Stephens

    almost 4 years ago #

    Brilliant article - 'By doing some of the mental work in how your message is presented, people don’t have to expend extra brainpower unpacking fuzzy abstractions and figuring out exactly what you mean.'

    It takes us 3 hours to write a 3 paragraph mailout for our clients sometimes. Time and time again making people work to understand what you've written reduces engagement.

    • RA

      Ramin Assemi

      almost 4 years ago #

      Exactly. It's walking that fine line of making it easy for your readers, without flogging a dead horse. Just takes time to get copy into that sweet spot :)

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