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In ecommerce, words matter. Great products are important, strong visuals are essential, but words are ultimately what allow you to tell great stories, connect with your website visitors on an emotional, human level, and build a loyal customer base.

To build a successful ecommerce business today, you can’t afford to be lazy when it comes to the copy you write and put on your homepage, about page, FAQ page, and most importantly, your product pages.

In order to drive more conversions through copy, you have to be intentional, you have to be meaningful, and you have to be incredibly strategic.

This quick guide will help you understand the difference between writing copy and writing copy that converts.