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Does this sound familiar? You ask someone to do something, and nothing happens.

Whether it’s getting your younger brother to fetch you a can of coke, or getting your website visitors to part with their email address, there’s one thing you must have:

A strong call-to-action (CTA).

If you have a strong CTA, you can get people to do (almost) anything you want.

But how do you write a powerful CTA?

We’ll give you actionable strategies for creating effective CTAs for any purpose on your website. So if you’re looking to increase conversion rates on your site, this post is for you.

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