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All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts lose traffic. Decay occurs slowly enough that no alarms go off. The steady flow of new content usually makes up for the loss, making decay hard to detect without some investigation. Such is content marketing: two steps forward, one step back.

  • PV

    Philip Verghese Ariel

    about 1 year ago #

    Yes, I go with @Tad Chef our Evergreen contents are always evergreen as he said its existing ones never get old!
    Of course, at the same time, refurbishing the existing one is a needed process for some contents.
    The points mentioned in this post is worth notable too.
    Thanks for sharing.
    Philip

    • TC

      Tad Chef

      about 1 year ago #

      I just continuously update my content. Some of my best posts are a decade "old" or older!

  • TC

    Tad Chef

    about 1 year ago #

    Why even call it "old" at all? I call it existing content.

    There is no reason to denigrate your content assets.

    Evergreen content is like wine, it gets better over time.

  • JD

    Jimmy Daly

    about 1 year ago #

    Shout out to the kind folks at AdEspresso who let us feature real data in this post. 🙏

  • SA

    Sathish Arumugam

    about 1 year ago #

    Nice Article Jimmy. We know the capability of our existing blog posts. Influencing tools, the analytics are in hand, how it performs in the past. Rather pushing a fresh article, such a well-performed article can do well with lesser efforts. As you stated in the example, every site will have posts with years mentioned like 2018 guide, 2018 trends, etc. Luckily, online marketing and SEO are keeping evolving with updates. Hence, these kinds of content repurposing become more interesting. Thanks for sharing.

  • GG

    gym gold

    3 months ago #

    Thanks for sharing.

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