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We all know that sending cold emails is still one of the most efficient ways to acquire customers in B2B. Yet, according to ReturnPath, 21% of opt-in emails never end up in the person's inbox.

In this article, we'll dive into how to warm up your email account and keep it that way, so you make sure to have the perfect email deliverability. You'll see some of the best ways to take care of your email reputation, set up SPF and DKIM records, but also learn what profile settings need your attention.

Here's a quick overview:

  • Should you use a different domain for your email outreach
  • How do you maintain a good domain reputation
  • How to authenticate your domain with your SPF and DKIM
  • How to set up correctly your email profile
  • How to warm up your email address and keep it warm
  • How to send emails and maximize deliverability
  • Why personalization is key when sending cold emails