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Every business is based on the idea of solving a certain problem. Even if you have an idea, don’t hurry to translate it into reality. You should verify your vision of the problem solution and be sure that anyone needs it.

In-time validation helps owners to save time and money and better understand customers’ needs.

That’s why an entrepreneur should discuss with future customers their problems and, after that, change the preliminary idea using the gathered insights.

It is easies to develop a really helpful product than to convince the estimated target market that they need your product.

Let’s consider the case of developing a B2B startup strategy.