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Great PR for startups is more about hustle than budget. Brian Dema lays out exactly how to use data to get media attention with an approach he perfected at OnboardIQ, SurePayroll, and Zetta Venture Partners.
This was a great read!
Makes me think of the kinds of data we could extract simply from community activity that would go to show what growth marketers care about - and something that could be done on an ongoing basis.
Lots of great inspiration here.
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