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In the last few years, we've seen videos show up in more places online. From social media to websites, videos are everywhere. They're used to share ideas in a more engaging way, to cater to visual learners, and much more. But one place we don't see video being used enough is in referral programs. Instead of running the same kinds of referral programs, use video to breath new life into your efforts to get advocates engaged. To get you started, let's look at why video is so important and three ways to use it in your next referral program campaign.

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