Wouldn’t you like to know that blog posts about Google Analytics tips get you more conversions than blog posts about Facebook business tips? Or maybe it would be beneficial for you to know that based on time on site and conversions, your emails are more likely to convert on Tuesday nights and your Twitter users are more likely to convert on Thursday morning?
Proper UTM tagging requires a lot of attention, but it will make the answers to these questions only a button click away. By putting a little extra effort into each marketing extension, analyzing data across sources becomes 100 times easier in the long run.
The first place to start, especially if you have various people at your company working on conversions or sales (like most companies are), is to create a rigid social media guideline for the team to reference.
Here's an example guideline.
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