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A few points and examples on how and why to use text messages for user retention

  • GS

    Guy Sie

    almost 5 years ago #

    I'm skeptical about this one. My experience with getting users to give you their phonenumber and allowing you to text them is that it's pretty hard; much harder than getting an email. You'd need to make a fairly specific opt-in procedure that lets people pick only the relevant (transactional? alert?) texts they want to receive. How many people are going to opt into your marketing, anti-churn or random support texts from that list?

  • SH

    Skyler Hair

    almost 5 years ago #

    I really love this adaptation to a more mobile environment. As long as the texts are sent the way the article describes, being both *relevant* and *timely* I can see this being AMAZING.

    Great eye-opening article.

  • ET

    Everette Taylor

    almost 5 years ago #

    Awesome article @andottto - totally agree with @sky117, lot of great info here.

  • NB

    Neeharika B.

    almost 4 years ago #

    Text actually works quite well, but it does need to be personal (rather than spammy). We've had companies tell us that they were seeing 66% response rates vs. 5% on email, and 98% increases in sales (for e-commerce). Mayvenn, in particular, uses SMS & MMS very well, and their use cases are highlighted in this article I wrote a while back: http://blog.sendsonar.com/2015/06/19/how-mayvenn-grew-its-community-using-sms/

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