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A few points and examples on how and why to use text messages for user retention
I'm skeptical about this one. My experience with getting users to give you their phonenumber and allowing you to text them is that it's pretty hard; much harder than getting an email. You'd need to make a fairly specific opt-in procedure that lets people pick only the relevant (transactional? alert?) texts they want to receive. How many people are going to opt into your marketing, anti-churn or random support texts from that list?
I really love this adaptation to a more mobile environment. As long as the texts are sent the way the article describes, being both *relevant* and *timely* I can see this being AMAZING.
Great eye-opening article.
Awesome article @andottto - totally agree with @sky117, lot of great info here.
Text actually works quite well, but it does need to be personal (rather than spammy). We've had companies tell us that they were seeing 66% response rates vs. 5% on email, and 98% increases in sales (for e-commerce). Mayvenn, in particular, uses SMS & MMS very well, and their use cases are highlighted in this article I wrote a while back: http://blog.sendsonar.com/2015/06/19/how-mayvenn-grew-its-community-using-sms/
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