Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates.
Templated content can be one of the easiest and fastest ways to grow traffic to a blog. Paired with cross-cutting—a technique to expand on patterns you find—you can build a comprehensive and interesting blog in a few months.
Before you pooh-pooh the idea of “templated” content, consider that many successful content operations lean on repeatable archetypes. Podcasts and newsletters rely far more heavily on format than most blogs—a trend us content marketers can learn from. A template is the format that helps you turn a concept into an ongoing series of great content.
The examples we’ll talk through today are mostly teardowns. A teardown is a templated style of content that analyzes an existing business, marketing campaign, industry, workflow, etc. It is a versatile tool that every content marketer can lean on for useful, quick content.
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