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Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates.

Templated content can be one of the easiest and fastest ways to grow traffic to a blog. Paired with cross-cutting—a technique to expand on patterns you find—you can build a comprehensive and interesting blog in a few months.

Before you pooh-pooh the idea of “templated” content, consider that many successful content operations lean on repeatable archetypes. Podcasts and newsletters rely far more heavily on format than most blogs—a trend us content marketers can learn from. A template is the format that helps you turn a concept into an ongoing series of great content.

The examples we’ll talk through today are mostly teardowns. A teardown is a templated style of content that analyzes an existing business, marketing campaign, industry, workflow, etc. It is a versatile tool that every content marketer can lean on for useful, quick content.

  • RF

    Ryan Farley

    about 1 month ago #

    Templated content has a time and place - for example a tripadvisor top 10 list of places to visit is a perfect experience.

    However, this mindset can also lead to cheap, repetitive content that offers little value. Product Habits' case studies, for example, are quite thin. They all follow the same narrative where someone who clearly doesn't know what they're talking about attempts to narrate a company's success after the fact and boil it down into a few key lessons. Yet they miss a ton of nuance, and the fact that outliers are by definition something that is difficult to explain. Teardowns are equally as cheap and lazy - literally anybody can arbitrarily point to what is 'good' or 'bad' about a company's landing page.

    These types of posts are the next expert roundup, and hopefully suffer the same feat.

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