Nowadays, it’s a challenge for the online businesses to grow the customer base and to build the credibility. People are no longer just go to a website and make a purchase. Instead, they research, compare the prices and features with other websites and look for social proof like testimonials, reviews and ratings before making any purchase. It’s no secret that one of the powerful tools to convince the visitors to buy is “social proof”. It also helps to increase the website credibility. Social proof is no longer nice to have any more in the websites. In fact, it’s almost obligatory to add the social proof in the websites for maximum conversion. In this article, I will explain how you can use social proof to skyrocket your website conversion rate. Let’s get started!