Leave a comment
Content marketing is meant to provide value to your audience, and therefore it is driven by them. The community of people you are targeting will provide insight into what you should be writing about. Social media listening helps you do just that by using social media as a source of insight. This article explains how to do the following:
  • Identify relevant topics to write about
  • Identify headlines with 'viral' potential
  • Discover where your audience hangs out
  • Write custom content that solves problems
For more points and details on each point, read the full article.
  • AL

    Angelo Lirazan

    over 5 years ago #

    Instead of keyword research, do social media research! I like this. Thanks for the share. :)

  • RS

    Rob Sobers

    over 5 years ago #

    One thing we love to do at Varonis is to comb serverfault.com, a Q&A site for sysadmins, sorting by popularity/votes and then attempting to craft the best piece of content on the Internet around that subject.

    An aside: there's all this hype around social media ROI and stuff, yet the other day I posted (twice) that I'm ready to fork over cold hard cash for a WebEx alternative and 0 companies caught my message. I guess no one is listening.

    • TM

      Tom Maiaroto

      over 5 years ago #

      Honestly I think there are a lot of people looking for a WebEx alternative (I think that's been true for quite some time). The problem is that social media monitoring is very new and very difficult. It's been studied and reported year after year that companies have a tough time with it and don't trust the tools they use.

      So it's not that people aren't listening. It's more of a combination of companies not listening in the right places (the web is huge) and also the other way around - people not posting in the proper places. With all the noise, it's very difficult for anyone to find their audience and it's only becoming harder.

      The tips shared in this article should help you out quite a bit. I still think we need more tooling around all this though. The whole social media analytics game is simply not fully realized yet. The existing tools are inaccurate and over priced. As a result I know it's been a turn off for some folks. It'll get better because if any company wants to effectively use the internet, they're going to need to understand how the world will be using it in the future (and now).

      • RS

        Rob Sobers

        over 5 years ago #

        We use HubSpot's social inbox. It's pretty simple. You create "streams" on keywords like "web conference" or "webinar software" or "webex" and competitor names and you see if you can help the people who are clearly struggling or evaluating options.

        Too many companies have turned their social media accounts into article syndicators and forget to just listen and be helpful.

    • SB

      Shannon Byrne

      over 5 years ago #

      Or perhaps no one in that industry, which is a shame. Interesting about serverfault.com! Thanks for sharing, Rob!

  • TM

    Tom Maiaroto

    over 5 years ago #

    Now we're speaking my language. Thanks for sharing this, great read!

    I never productized http://www.viralityscore.com but it's also designed specifically for measuring virality using a well tested algorithm. Plus with all the semantic data it also gathers...Yea. It would probably be a content marketer's dream. I've been focused on the more general social media analytics tool Social Harvest lately. Will get back to this whole viral thing though; everyone is doing it wrong =)

  • MT

    Martyna Tarnawska

    almost 5 years ago #

    I've never thought how important is social media listening, until I've started using it. My first (and last) choice was tool called Brand24 (brand24.net). Even thought that I've tried so many tools to compare theirs powers - always the comparison result was the same (Yeah, Brand24 is the best). So I strongly reccomend this tool, because it's not only cost-effective and good for company and personal use both, but also I find it very easy to use.

SHARE
25
25