Content marketing is meant to provide value to your audience, and therefore it is driven by them. The community of people you are targeting will provide insight into what you should be writing about. Social media listening helps you do just that by using social media as a source of insight. This article explains how to do the following:
- Identify relevant topics to write about
- Identify headlines with 'viral' potential
- Discover where your audience hangs out
- Write custom content that solves problems
For more points and details on each point, read the full article.