As a business owner, there are some unpleasant situations that no business school or formal education can ever prepare you for. Receiving negative feedback from a dissatisfied customer is one such instance.
Your first impulse might be to stick your head in the sand and imagine it isn’t there. Responding positively to negative feedback is difficult to do well, because there’s a fine line between being overly gracious and downright rude.
But in reality, negative feedback gives you a golden opportunity to get to know your customers better, identify their real needs and improve your product and the way you present it to the world.