Like backlinks, internal links—links from one page of your site to another—also pass authority. With nothing more than an internal linking strategy, you can get your pages to rank higher in search results.
Beyond that, internal links also help users navigate your site and find the exact information they’re looking for, guiding themselves deeper into your funnel.
But how should you approach internal links? How many should you include, what pages should you link to, and what are some unique internal linking strategies?
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