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You may have heard of heatmaps before, but not in the context of marketing or eCommerce platforms. Some people might have heard of the term "heat maps" to refer to meteorological matters, referring to high-temperature areas and where the region's hottest areas are. For others, they may have heard it from sports analysts, who look at gameplay and determine areas where players made the most successful shots or hits from. While these two fields may be different compared to the context of conversion optimization, they still maintain a similar application. It's critical to remember that the purpose of marketing strategies is, ultimately, to increase a business' conversion rate. This could be in terms of different goals such as to draw in more traffic, qualified leads, and make sales, increase profits, expand customer base, and increase brand awareness and loyalty. Most marketing strategies focus on delivering a heightened and improved customer experience, whether it is online or in a physical store. A lot of the analysis looks into what works for both the customers and the brand. This is part of what heatmaps are for. It helps answer: What are customers looking for? What products are they interested in, and what makes them respond? It helps ensure that sales funnels are optimized by observing what works in the forefront of campaigns. To determine this information, tools can be used to analyze what channels or parts of the website leads to the most conversions and profits. This is essentially the purpose of heatmaps from a marketing standpoint.

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