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Eager to improve your eCommerce business, but not sure where to begin?

Well, the answer is to start by using Google Analytics for your eCommerce business.

Google Analytics is undeniably the most powerful digital marketing tool but underrated by most businesses. If you have an eCommerce website, there is a good chance you are already implementing a few aspects of Google Analytics.

  • JE

    Jonathan Ebingen

    4 months ago #

    Thanks for sharing! I've been using Shopify's store panel for quite a while now. I guess it's time I move on to Google Analytics.

  • AS

    Arun Sharma

    4 months ago #

    I was using google analytics for tracking visitors to my web store but I have now switched to some other analytic tool. The reason being, when I was using google analytics its wasn't showing which keyword the customer searched for when he visited our website.

    Google shows keywords only when we do ad words . But for organic related traffic it doesn't show keywords . Did he changed this policy now ?

    • SA

      Soner Alemdar

      4 months ago #

      Hello Arun,

      Tracking the keywords that bring organic traffic is really a hassle on Google Analytics. I totally agree with you on that. Luckily Google has got another great free tool for that purpose. It's called Search Console and believe me it's a life saver if you are investing on SEO. When you link GA and search console, they work together and give many valuable insights. You may find it here: https://search.google.com/search-console/about. Good luck!

      • AS

        Arun Sharma

        2 months ago #

        Thanks soner. Sorry for my late reply I was busy travelling. So, you think its completely safe using this this tool. As I am currently focusing on building organic traffic to my website. And may I know what valuable insights it gives like?

      • AS

        Arun Sharma

        2 months ago #

        One more thing I need to ask soner. After I confirm my verification process of my website ownership, after that, can I remove that google code from my website's DNS server ?

        Best,
        Arun

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