Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media has a great impact on their businesses? No matter what your business is, or who your customers are, adding social media to your marketing mix can take your brand to the next level. But here’s one brutal truth about social media marketing: a large number of brands are unable to effectively measure the impact of their social media marketing efforts.
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