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Unless you generate quality leads, there is no point in having a great product. That’s the only way to scale up your business and make it sustainable. But lead generation is easier said than done.

It involves more than just inviting passive users to your site. Lead generation is all about building a database of users who have shown some interest in your service. To get them to engage with you, you need to invest time in designing high-converting landing pages.

In this article, let’s take a look at GetResponse, a lead generation tool that can make the process easier for you.