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Email is one of the biggest drivers of sales around Black Friday.

Do you have your strategy in place?

This article will focus on five major email marketing tactics, specifically for Black Friday.

The tactics in this post have increased purchase-rates by 90%, on average, so pay attention.

Note: Rather than recommend something without the numbers to back it up, I'll be basing a lot of the tactics in this guide off a report from Omnisend, who analyzed 128,000 newsletter and automated email campaigns sent by more than 7,200 brands around the Black Friday holiday period.

Let's get into it.

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