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To pinpoint the reasons why your referral program isn't performing, start by asking your customers — instead of assuming you know the answer. Asking ensures that you're fixing the right problems and also shows that you value customer insights.

Extole put together a three-step process to help you create a process that does two things: 1) gets customers engaged and 2) gets you the information you need to improve your program. Let's take a look.

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