Feedback – digital or shared in person, opens up a two way conversation. A dialogue that equips you – the brand – to better serve your traffic and your prospects in the era of the Experience Economy.
But I know what you’re thinking.
Feedback covers a lot of ground.
It is personal.
It often involves Personally Identifiable Information (PII). And under the watchful eye of GDPR, isn’t customer feedback more of a hassle than a help?
Dionysia Kontotasiou, the Head of Privacy and Support at Convert, breaks down the best practices and how to get the most out of your customer feedback -- while being GDPR compliant.
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