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Feedback – digital or shared in person, opens up a two way conversation. A dialogue that equips you – the brand – to better serve your traffic and your prospects in the era of the Experience Economy.

But I know what you’re thinking.

Feedback covers a lot of ground.

It is personal.

It often involves Personally Identifiable Information (PII). And under the watchful eye of GDPR, isn’t customer feedback more of a hassle than a help?

*NO*

Dionysia Kontotasiou, the Head of Privacy and Support at Convert, breaks down the best practices and how to get the most out of your customer feedback -- while being GDPR compliant.

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