In an increasingly competitive SaaS landscape, it becomes harder by day to engage new signups, activate them and successfully take them along the journey of user adoption.
With a limited attention span, users are more likely to lose interest in products that don’t demonstrate value right away or become quickly frustrated with bad product experience.
A ‘good’ product experience is one that never fails to provide users with value based on their persona, the right context, and the exact stage of the journey they are currently in.
In this article, I’ll be going over what many SaaS companies get wrong about the user adoption process. Moreover, I’ll be arguing that dynamic product experiences that trigger based on context are far more effective in driving user adoption than traditional onboarding techniques.
Topics to be covered
A review of the user journey
What are the context-driven product experiences?
How to establish a solid framework for the user adoption process
What to track and how to determine the ideal journey to user adoption
The do’s and don’t’s of the user adoption process
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter
Dylan Hey
This is really interesting stuff, thanks for sharing
Aazar Shad
thank you :)
Growth Hacking and Outbound Marketing
A set of great ideas. Thanks Aazar!
Aazar Shad
thanks Gerard :)
Jeroen Corthout
Liked it! Keep up the good work
Aazar Shad
thank you :)
Baptiste Debever
Great stuff man!
Aazar Shad
Glad that you liked it :)
Majd Karaja
That's really good, nice read man
Lucas Clemens
When do we need context-driven product experience in our SaaS life cycle?
Ugljesa Djuric
This is very useful! Nice read man! Great job! :)
Przemyslaw Bitkowski
Great overview of user adoption, Aazar :). Do you recommend using session replays in this process?
jyothi tulasi
Thanks for posting, it's amazing.
Ilya Azovtsev
It's awesome!
Stephanie Strong
I enjoyed this article. User adoption is so KEY. Keeping users engaged keeps them wanting and needing your product!