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Who doesn’t love a good rags-to-riches story?

A struggling underdog finds one single opportunity to rise and takes it.

We’re all rooting for them and it’s exciting and you’re on the edge of your seat wondering if they’ll make it...

..and then, their life transforms.

Ah. I love that stuff.

And you know who else loves it?
Your customers.

92% of consumers want you to tell stories in your marketing!

Because stories evoke an emotional response from people.

They help them visualize what your product does.

They create context for your product’s existence.

And most importantly, they make your brand unforgettable.

But most businesses fail at storytelling- because they forget once crucial fact.

That your customers are the heroes of your stories.

Not your product, not your brand.
Your Customers!

Wanna learn the right way to tell captivating stories that connect with your customers and boost your conversions?

I wrote a detailed article that’ll walk you through:
- the ideal story structure for best results
- the questions you need to answer to perfect your story
- how Basecamp & Drift use stories to boost conversions

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