Leave a comment

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue …

  • SM

    Shanelle Mullin

    over 2 years ago #

    Another killer article from CXL. Wouldn't expect anything less.

  • YV

    Yash Vardhan

    over 2 years ago #

    AB testing and Personalization is basically the perfect recipe for any business to improve their conversion rates. A very detailed study, nothing less for ConversionXL.

SHARE
38
38