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If you’re like many marketers, you’re probably running campaigns using a variety of digital marketing channels — including not only Google Ads but also Facebook, Instagram, Twitter, LinkedIn, and many more. With no money to waste, you aim to get the most out of each marketing investment. And to do that, you need a clear, holistic view of your customers’ journeys across all channels and devices.

In this blog post, we’ll examine how you can get everything together and upload all marketing data into one data storage (e. g. Google BigQuery) to paint a good picture of campaign performance and improve the ROI across all your multiple ad channels.

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