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You've been engaging in e-mail marketing for a long time. You've even got lead scoring in place. But for some reason, your leads aren't moving from warm to hot. You may be experiencing customer objections during the sales process, but not addressing them throughout the buyers' journey with your content marketing strategy. This lack of attention to your potential customer objections could be halting the transition of turning marketing leads into sales leads. This article addresses how to identify these objections and how to use them to move leads further down the sales funnel. Main topics:
  • How to Identify Your Customer Objections
  • Common Objections
  • Creating the Emails

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