Push notifications are a powerful marketing tool that play an efficient role in communicating your messages to your audience.
Using personalization and segmentation increases conversions.
- 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement)
- 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement)
Here's How to Target Your Mobile Users with Push Notifications.