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Over the past few years, interactive elements have slowly become integrated into email marketing. But this year, elements such as GIFs, timers, and carousels will become the norm. With more and more easy-to-use and cost-effective interactive email marketing tools emerging, and Google’s announcement to bring AMP to Gmail, we’re set for a new era of email marketing. Static images and plain-text emails simply won’t be able to compete against interactive elements that provide marketers with the opportunity to deepen customer engagement right in the inbox.

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