Does your webpage deliver on what your prospects expect?
Does the content match their specific needs and feelings?
Segmentation and personalization allow you to deliver more relevant messaging to each of your prospects.
Without taking a strategic approach, though, many marketers are wasting a lot of time and effort (and cost on unnecessary tools) trying to find the holy grail of personalization.
In this post, Chris Goward shares the 3 ways WiderFunnel creates segmentation hypotheses. Together, these tiers form a framework you can use to guide your segmentation and personalization efforts.