Leave a comment

Marketing and branding shape expectations (which then shape customers' perception of a product) in plenty of ways. Coke is rated higher when consumed from a cup with a logo; the same slice of turkey is "tastier" if consumers think it comes from a popular brand; the examples continue. This post looks at the mechanics behind the process, and examines ways we, as marketers, can shape customers' expectations and then translate those into a positive experience.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.