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More than half of consumers still want brands to contact them via email as opposed to social media or other channels, so don’t neglect this critical tool in favor of a flashy new social media platform or other approaches.
Question, do you see any big changes compared to the 2020 approach?
Nuture nuture nuture. Most people have only seen email lists as assets they sell to. They aren't focused on nuturing their email list. Maybe you've experienced it too? A brand only contacts you when it wants to sell something as if you are an atm. Focus on nuturing and providing value to your list before and after selling. It helps to build a relationship and position you as a guide/authority in your space. When you do have something to sell your email list (Audience) will be more receptive.
Nice article. What email marketing tool do you recommend for ecommerce stores?
Most email marketing tools/platforms can be used for ecommerce. It depends on how complex you want to go. If you want something simple and "easy' to use, try mailchimp.
This is a very good article from content to images, hopefully in the future you can share more for everyone to see.
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