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A massive guide to help startups send better emails. From the introduction:

"This guide is a practical resource for developing a set of transactional emails that will move your new users through the sales funnel toward becoming happy, engaged, and paying customers.

Chances are, these are emails you’re already sending, but they’re probably not driving your bottom line. We’re here to change that."

  • TW

    Timothy Wu

    about 5 years ago #

    One of the most comprehensive write ups I've seen on the entire AARRR customer lifecycle. Great post!

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