Amazon has certainly lived up to its name.
It's the mother of the jungle, that is online retail.
While brands can certainly do well with their own, singular channel—selling on Amazon brings significant advantages.
First, customers can discover your brand on Amazon.
Finding your unique website is likely a bit more challenging and it'll cost you.
Second, many shoppers begin their product search on Amazon.
According to BloomReach, consumers are 2X as likely to conduct product research on Amazon (compared to Google).
Almost 9 out of 10 customers check Amazon after finding a product directly through a retailer.
Amazon can clearly serve as a powerful additional sales channel for brands already leveraging their own websites.
It’s also important to remember that Amazon is an open marketplace, which means that third parties can sell a brand’s products if the brand doesn’t create its own listings.
While reaching customers on Amazon can be very beneficial for your brand and your bottom line, there are some specifics that you should know as you get started.
In this article, we're going to dive into the details of:
- How to get the best possible listings
- How shipping works with Amazon
- The dos and don'ts of selling on Amazon, and more.
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