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Higher customer retention rates come from better customer support, and the modern consumer is all about personalization. This is true of companies that perform outreach at scale, so don't think that your audience will take your size as an excuse. No one cares how big you are; they care about one thing - their feelings!

You can more easily keep key aspects of your analytics and speak more directly to your customers through the proper segmentation of your audience. Let's take a look at some of the best practices here.

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