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Every week, there are many high-quality marketing guides published on GrowthHackers and elsewhere. This is a good thing. However, I see many beginner entrepreneurs blindly implement these "marketing tactics" and guides without a systematic or scientific approach. Beginners who: - Blindly change their website button to red because some article said so. - Blindly try marketing with Snapchat because it’s the latest craze. - Blindly start guest posting because every marketing blog says so. Beginners who are blindly implementing marketing tactics and hoping it’ll work. And that needs to stop. Stop relying on luck and praying something will work. Instead, you need to have a marketing framework so you can predict which marketing tactics will work for your specific business and circumstances. You need to have a systematic and scientific approach for your own marketing strategy. Here's an in-depth guide with examples based on my own marketing experiments and also based on the professionals like Mint.com and Dropbox. I also include all the tools/spreadsheets so you can begin to do the same thing.

  • BL

    Brandon Lipman

    over 3 years ago #

    The title of this post alone is awesome!

  • HS

    Herwinto Sutantyo

    over 3 years ago #

    agreed Brandon :-)

  • SS

    Sherman Smith

    over 3 years ago #

    Hey Wilson,

    Me and a lot of other marketers who have a home business will really find this very useful. A lot of us have blindly executed different tools and strategies right after reading a blog post. And it sucks when we don't get the same results. It's like finding a great recipe you see in a cookbook and the dish you made didn't come out the say way as the picture you saw in the book.

    But creating your goal and working backwards is very feasable and it gets all of us into the habit of tracking which I find a lot of home business solopreneurs don't do. For me I have two sites in mind that I like to test out to increase page views to my blog.

    Thanks for sharing Wilson! Have a great rest of the week!

    • WH

      Wilson Hung

      over 3 years ago #

      Thanks for the feedback Sherman!

      And love the analogy with a cookbook, happens to me all the time.

  • PV

    Parin Vachhani

    over 3 years ago #

    Very detailed and well written article!

    • WH

      Wilson Hung

      over 3 years ago #

      Thanks! Follow me if you want to get notified whenever I release new content :)

  • VT

    Victoria Taylo

    over 3 years ago #

    Agreed about the title. Awesome post, Wilson. Out of curiosity, how long did this take you to write?

  • GK

    Gokul Kailasam

    over 3 years ago #

    Hi Wilson,

    One of the best articles I have ever read. This motivated me to try my hands on marketing.

    I never share anything on social media but this is the first time I am sharing this article on Linkedin.

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