Every week, there are many high-quality marketing guides published on GrowthHackers and elsewhere. This is a good thing. However, I see many beginner entrepreneurs blindly implement these "marketing tactics" and guides without a systematic or scientific approach. Beginners who: - Blindly change their website button to red because some article said so. - Blindly try marketing with Snapchat because it’s the latest craze. - Blindly start guest posting because every marketing blog says so. Beginners who are blindly implementing marketing tactics and hoping it’ll work. And that needs to stop. Stop relying on luck and praying something will work. Instead, you need to have a marketing framework so you can predict which marketing tactics will work for your specific business and circumstances. You need to have a systematic and scientific approach for your own marketing strategy. Here's an in-depth guide with examples based on my own marketing experiments and also based on the professionals like Mint.com and Dropbox. I also include all the tools/spreadsheets so you can begin to do the same thing.
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