Here’s a fun fact for you: most owners who try to scale a marketing agency don’t realize that a typical agency will often “break” at certain, predictable inflection points—3 team members, 10 team members, 30 team members, and so on. It’s something that Dev Basu, CEO of Powered by Search, Canada’s fastest-growing digital performance marketing agency, knows all too well. Dev has grown his agency through each stage, and he’s coached many other agency owners on their own journeys from early growth to seven-figure revenues. In this piece, Dev shares why agencies break at four key sizes—along with specific strategies and tactics to get past them and keep growing (like good hiring practices, when to hire managers, how to get out of stale profitability numbers, and what to look for in a client).
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