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I've probably made all the A/B testing mistakes you can make...

Too small a sample size, testing multiple variables at once, declaring winners without statistical significance...

Like anything else, it's those experiences that help you improve the next test you run. And the next, and so on.

Since A/B testing has become such a core part of how marketers/salespeople approach improving their processes/execution, we thought it'd be helpful to hear from others who have done their share of testing, have learned from it, and have lessons to share.

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