Recently we were working with some clients, helping them look at their growth using marketing analytics. They all had revenue, and wanted to grow faster. They knew they could do better but needed help with these questions: "where do I start?" "what tactics should I use?" "how should I measure my progress?" "where should I focus?" Maybe that seems familiar to you? Well,ou need a strategy. Not just any strategy, but a disciplined application of marketing experiments.
Here's the step-by-step strategy we used, and you can use this very same strategy today.