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When there is a migration from one platform to another it usually goes hand in hand with structure and content changes and often includes a complete redesign. And when you perform a website redesign without considering SEO in your technical settings and content changes, your migration might lead to significant fluctuations in rankings.

You might be lucky and keep the majority of your organic traffic, or you can lose a big chunk of visitors from SERPs and a significant part of your revenue.

Want to secure yourself? Make sure you avoid the following mistakes...